Analyse and understand our audience, improve our service (including our user interface experiences), recommendation algorithms and delivery which may require sharing personal information with our group companies and affiliates or third-party service providers. We use third-party advertising companies to serve ads when you visit or use our website, mobile application or services. There are a number of resources available on the Internet that will serve as great starting points for your own privacy policy. If your website does either or all of these then it's a good idea to have a page that displays your privacy policy. When you use the Services Website/application (or any of its sub sites), we make good faith efforts to provide you, as and when requested by you, with access to your personal information and shall further ensure that any personal information or sensitive personal data or information found to be inaccurate or deficient shall be corrected or amended as feasible. These disclosures are made in good faith and belief that such disclosure is reasonably necessary for enforcing these Terms or for complying with the applicable laws and regulations.

We retain the information which we have collected no longer than is necessary. Barchart maintains logs which contain information on anonymous users such as IP address, browser type, operating system, and referring web page. We use analytics cookies to collect information on how users navigate and use our Online Channels, such as how the users traverse our Online Channels, the pages they view, how long they stay on a page and whether the page is displayed correctly or whether errors occur. Technical Information. When you use the MLB Properties, we use software tools, including but not limited to cookies (small amounts of data which include a unique string of characters sent to your browser or application from a website's computers and stored on your computer's or device's hard drive), web beacons (technology used to track activity, also known as pixel tags) and similar technologies, to collect a variety of information, for example the IP address of the computer or device used to access an MLB Property, the type of Internet browser or operating system used to access an MLB Property, the date and duration of a Website visit or the IP address used to access the Website. We also collect information when you voluntarily submit it to us.

Presentation of information to our advertisers for helping them to understand our audience(s) and to know the value of advertising on our websites or applications, is usually in form of aggregated statistics on traffic to various pages / content within our websites or Applications. The Company may present information to our advertisers - to help them understand our audience and confirm the value of advertising on our websites or Applications - however it is usually in the form of aggregated statistics on traffic to various pages within our site. To help advertisers understand our audience and confirm the value of advertising on our websites or Applications (however it is usually in the form of aggregated statistics on traffic to various pages within our site) and to provide you relevant ads. We also gather regular statistical information regarding site usage, browser information, OS, device and network information, and user interaction on our various websites and services from all users without any personally identifiable information. You many also use our preference manager to opt-out of third party advertising cookies or manage your cookie preferences on our Site. Information to, maintain, protect, and improve the Services (including advertising on the "Application") and for developing new services. 

Our advertising networks also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences and measuring the effectiveness of their advertising in accordance with their privacy policies. We are not responsible for circumvention of any privacy settings or security measures contained on the Services. Allow you to participate in interactive features offered through our Services. When you register with the Application or Services, we may contact you from time to time about updating your personal information to provide you features that we believe may benefit / interest you. We will make reasonable efforts to notify you of the same at the time of opening your account. Normally we will retain the information as long as you maintain an account with us and till the time you continue to access and use T.V. These companies may use information (not including your name, address, email address or telephone number or other personally identifiable information) about your visits or use of a particular website, mobile application or service, in order to provide advertisements about goods and services of interest to you. Note: Where certain technologies rely on your data to provide the Services, the absence of that data may impact the operation of the Services.